Pet Food Business Research
https://www.onlynaturalpet.com/products/Honest-Kitchen-Prowl-Grain-Free-Dehydrated-Cat-Food/200015.aspx
https://www.thehonestkitchen.com/prowl
https://www.thebalance.com/how-to-start-pet-food-business-1326170
https://www.rudygreens.com A start up business for dog food that uses the key words of human edible to tie in with the pet parenting trends.
https://www.chewy.com/ziwi-peak-air-dried-beef-cat-food-14/dp/104811 Ziwi Peak does an air dried cat food that doesn't get rehydrated.
http://www.petfoodnz.co.nz/index.htm
"New Zealand is a nation of pet lovers. In New Zealand 64% of households own at least one companion animal, with a total pet population of 4.6 million, they outnumber people. This is the second highest rate of pet ownership in the world.
Cats are New Zealand's most popular pet with 44% percent of households owning an average of 1.8 cats. That's a total cat population of 1.134 million."
"These pets are more than animals sharing our homes, they are viewed as members of the family and valued companions."
https://www.thehonestkitchen.com/prowl
https://www.thebalance.com/how-to-start-pet-food-business-1326170
https://www.rudygreens.com A start up business for dog food that uses the key words of human edible to tie in with the pet parenting trends.
https://www.chewy.com/ziwi-peak-air-dried-beef-cat-food-14/dp/104811 Ziwi Peak does an air dried cat food that doesn't get rehydrated.
http://www.petfoodnz.co.nz/index.htm
"New Zealand is a nation of pet lovers. In New Zealand 64% of households own at least one companion animal, with a total pet population of 4.6 million, they outnumber people. This is the second highest rate of pet ownership in the world.
Cats are New Zealand's most popular pet with 44% percent of households owning an average of 1.8 cats. That's a total cat population of 1.134 million."
"These pets are more than animals sharing our homes, they are viewed as members of the family and valued companions."
http://truthaboutpetfood.com/unique-expenses-to-pet-food-that-raise-the-price/
"Quality of ingredients aside for a moment, another expense unique to pet food is the cost to formulate a recipe. It’s fairly simple in human food. As example, if John Doe wants to sell frozen pizza, he finds a manufacturer and makes the pizza. But if John Doe wants to sell pet food, there are many nutritional requirements that need to be met. The pet food must contain particular levels of protein, fat, fiber, calcium, phosphorus, potassium, sodium, chloride, magnesium, and the list goes on for many more nutrients. So with pet food John Doe must hire a pet food formulator/nutritional expert to develop a recipe. This consultant charges upwards of $5,000.00 per recipe ($5,000.00 for one dog food formula and $5,000.00 for one cat food formula)."
"Next, using our John Doe pet food example, John has his recipe but now he must test the pet food to make certain it meets AAFCO nutrient requirements. Cost of complete laboratory testing for nutrient content (protein, fat, moisture, fiber, each vitamin analysis, each mineral analysis) – $2,500.00 per pet food. Several pet food manufacturers do full nutritional analysis on each and every batch of pet food they make, some test quarterly, some test yearly ($2,500.00 each testing of pet food)."
https://www.entrepreneur.com/article/190440
"It's not hard to figure out why pets are so pampered and integral to people's lives. They bring us joy, they love us unconditionally, and they even lower our blood pressure and give us a sense of well-being. They also fill the aching void left when children leave the nest or a spouse dies; for childless couples, a pet is "someone" on whom to lavish affection and gifts. Many people consider their pets their "kids," and even relate to them better than they do to people!"
"Many pet owners today are willing to spend top dollar to buy the best of everything for their "fur children," including food and treats. Your challenge, then, is to find a niche, such as all-natural food products, and offer a wide assortment so you can position yourself as a leading provider of these items."
"In today’s world of highly processed kibble and canned foods being recalled for a variety of reasons, many cat lovers are discovering the myriad of benefits associated with feeding a raw diet. These include easier and better digestion and assimilation of nutrients, reversal of allergies, disease prevention, better oral health and cleaner teeth, less stool and an improvement in overall health."
"That is why I am super excited about the rise in popularity of dehydrated and freeze-dried raw foods for cats. This option offers many of the same advantages of fresh/frozen raw food, but in a neater, easier format for people to handle."
"With freeze-dried and dehydrated food, you simply add warm water, let the food rehydrate, mix and serve."
"Quality of ingredients aside for a moment, another expense unique to pet food is the cost to formulate a recipe. It’s fairly simple in human food. As example, if John Doe wants to sell frozen pizza, he finds a manufacturer and makes the pizza. But if John Doe wants to sell pet food, there are many nutritional requirements that need to be met. The pet food must contain particular levels of protein, fat, fiber, calcium, phosphorus, potassium, sodium, chloride, magnesium, and the list goes on for many more nutrients. So with pet food John Doe must hire a pet food formulator/nutritional expert to develop a recipe. This consultant charges upwards of $5,000.00 per recipe ($5,000.00 for one dog food formula and $5,000.00 for one cat food formula)."
"Next, using our John Doe pet food example, John has his recipe but now he must test the pet food to make certain it meets AAFCO nutrient requirements. Cost of complete laboratory testing for nutrient content (protein, fat, moisture, fiber, each vitamin analysis, each mineral analysis) – $2,500.00 per pet food. Several pet food manufacturers do full nutritional analysis on each and every batch of pet food they make, some test quarterly, some test yearly ($2,500.00 each testing of pet food)."
https://www.entrepreneur.com/article/190440
"It's not hard to figure out why pets are so pampered and integral to people's lives. They bring us joy, they love us unconditionally, and they even lower our blood pressure and give us a sense of well-being. They also fill the aching void left when children leave the nest or a spouse dies; for childless couples, a pet is "someone" on whom to lavish affection and gifts. Many people consider their pets their "kids," and even relate to them better than they do to people!"