Wednesday & Friday Week 9 Group Meetings - Updating Pitch & Pivoting Business Plan

We met up twice this week to update our pitch; making it more succinct and adding in new information such as our slightly pivoted and more thought out business plan. 


Massey Palmerston North Food Tech Facilities

Massey Palmerston North food technology centre has a specific facility for developing pet food with all sorts of machinery including a dehydrator. They specialise in doing pilot runs of peoples ideas. This could be an option for our new business plan where we are proposing making contracted pilot runs of our food in set-up facilities before we start our own manufacturing plant.


The food pilots equipment list: http://www.massey.ac.nz/massey/fms/Colleges/college-of-health/mifst/equipment%20list.pdf?A526BF1FE00FBC1B95E97E33523A96CB


Addiction Pet Foods Pilot Programme

This sounds absolutely perfect for our needs as a company. Perhaps working with Addiction Pet Foods could be Phase 1/2 of our new business plan?

http://www.petfoodnz.co.nz/companies/AddictionFoods.htm

Marketing Budget Research

Branding
Inexpensive: 99designs $400 and does not include additional collateral (business cards, letter heads, email templates, etc.).
Good: Small agency may charge between $4,000 to $5,000 and should include all necessary collateral.
Great: More than $10,000 and this is if you are going to a large agency who is creating your entire brand book, story and collateral, among other assets.

Website
Inexpensive: Wix or WordPress can be a do-it-yourself website and can be free.
Good: For a Wordpress site designed to look like your brand, it will usually cost you around $3,500 and add an additional $2,000 or more if you need a plugin shopping cart.
Great: At least $15,000. The price will depend on functionality, automation and design, among other components.

Social media
Inexpensive: Hire an intern or a college student.
Good: Between $1,500 and $2,500 for a small agency.
Great: More than $4,000. The price is based on number of platforms, listening software, amount of real-time interaction and PR integration.

Advertising
Inexpensive: Tell your friends and word of mouth
Good: Some social media marketing (between $300 and $500 a month) along with targeted ads on relevant websites, which is around $500 a month.
Great: Full social, outdoor, print, digital, pay-per-click will set you back at least $3,000.

Content
Inexpensive: Hire an intern
Good: A freelancer platform like Odesk.com, where you can name your own price
Great: Agency content usually runs $250 and $1,000 per piece depending on word count and graphics

Events
Inexpensive: Show up and network at other people’s events
Good: Cross-market with another brand with the same target audience
Great: Full events strategy. For production teams, small event start at around $5,000 and can reach into the millions.