Conversation With A Bidfood Sales Representative

Gavin Evans - Invercargill Bidfood Sales Representative (Encompassing Streets, Red Bull, and Lipton Sales Among Others)


  • Unilever foods owns Streets brand + provides freezer to shops for them to put Streets ice creams in
  • Bin Inn would pay for the product and would have to restock the freezer, the freezer is owned by the company + serviced by the company
  • Any time you sell stock to a shop it becomes their liability, if it goes off etc, they’re responsible to get customers into the store, if they don’t shift the stock you are not losing out on profit
  • Partner with a distributor who owns the trucks and pays the drivers - Bid Food, Trents (Foodstuffs) etc - to save investment costs
  • You become the partner with the pet food manufacturer who liaises with Binn Inn and Bid Food, pushes sales, links with new shops to supply
  • Our freezers (that we pay to maintain), our sales rep, our brand
  • Could we do a wee chilly bag to carry the product in? Competition? Purchase this product five times and go in the draw etc?
  • Taking the pet food manufacturers product that they have a limited vision for to being a totally environmentally friendly product
  • They have a local, organic, raw, fantastic product but they package it in aluminium cans and plastic single serve sachets - their story falls short of the full circle
  • You need to carry the story through every element, consider it for every detail
  • Bio-degradable bags available for those who forget their own container?
  • Target shops that attract that eco friendly customer
  • Manufacturer - Distributor - Retailer (We provide the service that links them all)
  • For fresh products that don’t have a long shelf life Bidfood can take a pre-order where say every Monday Bidfood transports 10kg between manufacturer and retailer
  • Bidfood trucks deliver up to three times a day - can ring and have fresh stock the same day or the next morning in worst case scenario
  • Allowing the retailer to supply the product when the customer needs it, how the customer needs it
  • You don’t have to set up a supply chain, just become another specialised wholesaler who's product is distributed by Bidfood
  • Think of it like an ice cream freezer, fresh 10kg bags underneath the open stock, different flavours in different bins (lid can be slid from side to side on the freezer)
  • Bidfood trucks are freezer trucks
  • You would need to have a plastic bag inside a cardboard carton to keep products clean/uncontaminated in the truck
  • Bidfood reuse the cardboard boxes over and over for various different products
  • You have to give up a percentage of your sales to Bidfood but you don't have to pay for trucks + maintain them + pay for drivers etc
  • Talk to a freezer manufacturer, find out how much it costs to sign print them, what styles are available etc