Creative Futures Kittykai

Our initial attempt at filling in a 'Social Lean' business canvas Our notes on what we need to look into this week

I have established contact with Thunderpants for a previous project. They are a business based in the Wairarapa who make sustainable underwear and lounge garments. They have a waste stream of small stretch cotton scraps that are not useable for their business. This waste stream is available to the public. Each print run is approximately 6 rolls of fabric, which produces approximately 16kg of scrap. A new print run is usually done every 6 weeks. Info on their page about the fabric is: https://www.thunderpants.co.nz/pages/organic-and-new-zealand-made

Our big idea is a social enterprise making small animal accessories out of a textile waste stream with a percentage of the proceeds going to animal charities. 58% of New Zealand households own at least one pet animal, with the market shifting towards small pets over larger pets due to urbanisation. Also, the movement towards small families has led to pets being treated like family members. New Zealand's pet industry is estimated to be worth 1.8 billion per year. Up to a quarter of this is spent on accessories and, as more people become environmentally aware, eco-friendly pet products are becoming a profitable section of the market. We are interested in tapping into these current pet-parenting and eco-friendly trends and producing sustainable, durable, stylish, and enjoyable pet accessories. We currently have free access to local business Thunderpants' pre-consumer textile waste which is approximately 30kg every two months. This waste would get our business started, but ...

Pet-Parenting Trend/Market Research Pup culture and crazy cat people: pet ownership in NZ 2.1 million 58% New Zealanders (14+) have at least one cat or dog. 1.6 million (45%) have a cat. 1.1 million (31%) have a dog. 600,000 (18%) have at least one cat and one dog. Those living in Wellington and Auckland have significantly less pet ownership than the rest of the country.   Source: Roy Morgan Single Source (New Zealand), November 2013 – October 2014, sample n = 11,665 New Zealanders 14+. 330,000 New Zealanders paid for pet care services in the last four weeks, representing 15% of those living with cats or dogs. "The internet is also becoming an increasingly common channel for buying pet products, excluding food. Almost 1 in 25 dog-owners and 1 in 40 cat-owners bought pet products online within the last month—equal to around 60,000 Kiwis overall." - John La Rosa, Roy Morgan Research http://www.roymorgan.com/findings/6332-dog-and-cat-owners-and-pet-care...