The Buying Local Trend
Although online shopping allows people to shop globally, a growing number of consumers are choosing to shop closer to home. The "buy local" movement has grown in popularity among businesses and consumers alike and has gone far further than just local food and produce.
Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.
One study found that by spending $100 at a local business, $68 stays in the local economy. By spending the same amount at a large business, only $43 stays in the local economy.
https://www.rangeme.com/blog/local-products-loyal-shoppers/
Factors contributing to the “buy local” movement:
The “buy local” movement has made retailers more willing to partner with local suppliers because these suppliers offer mutually beneficial, strategic value.
Millennials value the personal, customized shopping experience of buying local, handmade products. Roughly 76% of upscale Millennials (with a household income of $75,000 or more) and 73% of the total generation say buying American products is important to them.
Innovative technology, including location-based apps and search engines, help local businesses attract foot traffic as well as web traffic.
Savvy local product suppliers and retailers offer superior, personalized customer service to build lasting relationships.
Bealocalist.org
Local businesses understand local audiences
Consumers are beginning to look beyond brand names
The trend moved from an exotic concept for food to something that really took over with the "locavore" or "locavore" trends. Next up: Everything else, local. Products made locally, brands that sell exclusively through independent stores, or small shops that understand and serve the unique needs and special tastes of a local market. Localvore becomes localshop
https://radius.com/2014/02/04/goinglocal/
This is about food, but the concept can be applied to local products too.
Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.
One study found that by spending $100 at a local business, $68 stays in the local economy. By spending the same amount at a large business, only $43 stays in the local economy.
https://www.rangeme.com/blog/local-products-loyal-shoppers/
Factors contributing to the “buy local” movement:
The “buy local” movement has made retailers more willing to partner with local suppliers because these suppliers offer mutually beneficial, strategic value.
Millennials value the personal, customized shopping experience of buying local, handmade products. Roughly 76% of upscale Millennials (with a household income of $75,000 or more) and 73% of the total generation say buying American products is important to them.
Innovative technology, including location-based apps and search engines, help local businesses attract foot traffic as well as web traffic.
Savvy local product suppliers and retailers offer superior, personalized customer service to build lasting relationships.
Bealocalist.org
Local businesses understand local audiences
Consumers are beginning to look beyond brand names
The trend moved from an exotic concept for food to something that really took over with the "locavore" or "locavore" trends. Next up: Everything else, local. Products made locally, brands that sell exclusively through independent stores, or small shops that understand and serve the unique needs and special tastes of a local market. Localvore becomes localshop
https://radius.com/2014/02/04/goinglocal/
This is about food, but the concept can be applied to local products too.