Cat Food Competition
Fancy Feast Single Serve
Popular brand from question on 'Cats Of Wellington' Facebook page
Owned by Nestlé Purina Petcare
Purina owns Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina ONE
Nestlé Purina Petcare produces and markets pet food, treats and litter. The company was formed in 2001 by combining Ralston Purina, which was acquired by Nestlé for $10.3 billion, with Nestlé's Friskies Petcare Company. As consumers became willing to spend more money on their pets, the company grew. As of 2012, it is the second-largest pet food company globally and the largest in the United States.
Jimbo's Pet Food
100% locally sourced ingredients. High on nutrition and taste for your pet.
NZ's Top Selling Premium Pet food, focused on raw meat food.
Philosophy of "Nature Knows Best"
Has won awards for packaging -
2015 AUSTRALIAN PACKAGING DESIGN AWARDS - SILVER - FOOD CATEGORY
Plus Highly Commended – for Accessibility, Sustainability, Consumer Experience & Emerging Technology
WORLD PACKAGING ORGANISATIONWORLDSTAR AWARDS 2016
Our main competitor is Jimbos, who are a boutique pet food brand who have received substantial acclaim for their sustainable ethos. Their pet food pots are plastic but they have designed them to be desirable for reuse within the home. Their system only delays the packaging becoming waste though, therefore our proposed system will better suit the needs of our eco-friendly customer.
Popular brand from question on 'Cats Of Wellington' Facebook page
Owned by Nestlé Purina Petcare
Purina owns Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina ONE
Nestlé Purina Petcare produces and markets pet food, treats and litter. The company was formed in 2001 by combining Ralston Purina, which was acquired by Nestlé for $10.3 billion, with Nestlé's Friskies Petcare Company. As consumers became willing to spend more money on their pets, the company grew. As of 2012, it is the second-largest pet food company globally and the largest in the United States.
Jimbo's Pet Food
100% locally sourced ingredients. High on nutrition and taste for your pet.
NZ's Top Selling Premium Pet food, focused on raw meat food.
Philosophy of "Nature Knows Best"
Has won awards for packaging -
2015 AUSTRALIAN PACKAGING DESIGN AWARDS - SILVER - FOOD CATEGORY
Plus Highly Commended – for Accessibility, Sustainability, Consumer Experience & Emerging Technology
WORLD PACKAGING ORGANISATIONWORLDSTAR AWARDS 2016
Our main competitor is Jimbos, who are a boutique pet food brand who have received substantial acclaim for their sustainable ethos. Their pet food pots are plastic but they have designed them to be desirable for reuse within the home. Their system only delays the packaging becoming waste though, therefore our proposed system will better suit the needs of our eco-friendly customer.