Market Research - Existing Toys In The NZ Market

Bird toys and accessories tend to be made of rope, wood and acrylic with metal components. The toys tend to have a focus on being mentally stimulating to keep the birds occupied and prevent 'bad behaviour' as birds are very intelligent species (bright colours, interactive/moving parts, chewable, make noise, mirrors). There are a few hiding spaces for smaller birds as well.

Interactive toy that plays words for bird to learn

100% natural bird toy - rope unknown materials,
sticks natural wood

Cat toys and beds tend to be made of fabric and fluffy materials, plastics and occasionally foil and cardboard. The beds are generally very fluffy and keep the animals enclosed to a degree (generally walls and sometimes a roof). Cat toys tend to engage cats hunting instincts by imitating their prey with a focus on catching the toy with their claws or teeth (materials such as feathers or fur, their form, how they move/can be engaged with). Catnip, a plant that can basically get cats high af (aka, give them a "euphoric reaction"), is also a quite popular addition to cat toys. 33% of cats are unaffected by catnip.

 

 

Toys and bedding for other small mammals such as rabbits, guinea pigs, rats and mice tend to be made of plastic, wood and rope. The toys are generally things that can be chewed to keep teeth at a healthy length. The bedding and enclosures tend to provide plenty of hiding places for the animals as small mammals like these are prey in the wild. There are also wheels and balls to put the animals in for them to exercise.

 


Most online shops don't give information of the material composition. A few products/brands promote themselves as being 100% natural or 100% safe and non-toxic, however they don't provide any specifics.

All toys from animates - specific links on pinterest http://www.animates.co.nz/